{"id":28,"date":"2022-07-31T14:54:41","date_gmt":"2022-07-31T14:54:41","guid":{"rendered":"https:\/\/mobilewhereitmatters.com\/?page_id=28"},"modified":"2022-11-29T20:03:54","modified_gmt":"2022-11-29T20:03:54","slug":"mobile-where-it-matters","status":"publish","type":"page","link":"https:\/\/mobilewhereitmatters.com\/","title":{"rendered":"MOBILE WHERE IT MATTERS &#8211; A hands-on guide to making Apps that people will love and use"},"content":{"rendered":"\n<p class=\"wp-block-paragraph\"><\/p>\n\n\n<figure class=\"wp-block-pullquote\" style=\"font-size: 10px;\">\n<blockquote>\n<h4>MOBILE WHERE IT MATTERS is a hands-on, non-technical guide for anyone involved in creating mobile Apps, whether you work on the business or IT side of things.<\/h4>\n<h4>A total of 338 pages of practical advice based on real-life experience working for some of the <a href=\"https:\/\/mobilewhereitmatters.com\/?page_id=20\">biggest brands around<\/a><\/h4>\n<\/blockquote>\n<\/figure>\n\n\n<p class=\"wp-block-paragraph\">In a world of fierce competition and hard-to-impress users, if your new App is not genuinely useful to the targeted audience, it will sink like a stone. Just as your design and development costs will soon be filed under &#8220;sunk&#8221; in your financial books.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">This is where the <strong>Mobile Where It Matters<\/strong> strategy will help you.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Taking the user-centric approach in this book will help you make the right decisions along the way, from strategy and prioritization over concept development to delivery and post-release follow-up. The five-stage development model offers 16 unique process and design models as well as dozens of real-world examples. The 16 models make up a complete, ready-to-use toolbox which can be applied directly to any mobile App project.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><a href=\"https:\/\/mobilewhereitmatters.com\/?page_id=2\" data-type=\"page\" data-id=\"2\">More about the book&#8230;<\/a><\/p>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-full\"><a href=\"https:\/\/mobilewhereitmatters.com\/?page_id=2\"><img loading=\"lazy\" decoding=\"async\" width=\"546\" height=\"776\" src=\"https:\/\/mobilewhereitmatters.com\/wp-content\/uploads\/2022\/07\/Cover_Crop.png\" alt=\"\" class=\"wp-image-44\" srcset=\"https:\/\/mobilewhereitmatters.com\/wp-content\/uploads\/2022\/07\/Cover_Crop.png 546w, https:\/\/mobilewhereitmatters.com\/wp-content\/uploads\/2022\/07\/Cover_Crop-211x300.png 211w\" sizes=\"auto, (max-width: 546px) 100vw, 546px\" \/><\/a><\/figure>\n<\/div>\n\n\n<p class=\"wp-block-paragraph\"> <\/p>\n\n\n\n<div class=\"wp-block-buttons is-layout-flex wp-block-buttons-is-layout-flex\">\n<div class=\"wp-block-button has-custom-width wp-block-button__width-50 is-style-fill\"><a class=\"wp-block-button__link wp-element-button\" href=\"https:\/\/mobilewhereitmatters.com\/?page_id=2\">About the Book<\/a><\/div>\n\n\n\n<div class=\"wp-block-button has-custom-width wp-block-button__width-50 is-style-fill\"><a class=\"wp-block-button__link wp-element-button\" href=\"https:\/\/mobilewhereitmatters.com\/?page_id=23\">Buy Now<\/a><\/div>\n<\/div>\n\n\n\n<div style=\"height:50px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n","protected":false},"excerpt":{"rendered":"<p>MOBILE WHERE IT MATTERS is a hands-on, non-technical guide for anyone involved in creating mobile Apps, whether you work on the business or IT side of things. A total of 338 pages of practical advice based on real-life experience working for some of the biggest brands around In a world of fierce competition and hard-to-impress &#8230; <a title=\"MOBILE WHERE IT MATTERS &#8211; A hands-on guide to making Apps that people will love and use\" class=\"read-more\" href=\"https:\/\/mobilewhereitmatters.com\/\" aria-label=\"Read more about MOBILE WHERE IT MATTERS &#8211; A hands-on guide to making Apps that people will love and use\">Read more<\/a><\/p>\n","protected":false},"author":1,"featured_media":0,"parent":0,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","meta":{"footnotes":""},"class_list":["post-28","page","type-page","status-publish"],"jetpack_sharing_enabled":true,"_links":{"self":[{"href":"https:\/\/mobilewhereitmatters.com\/index.php?rest_route=\/wp\/v2\/pages\/28","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/mobilewhereitmatters.com\/index.php?rest_route=\/wp\/v2\/pages"}],"about":[{"href":"https:\/\/mobilewhereitmatters.com\/index.php?rest_route=\/wp\/v2\/types\/page"}],"author":[{"embeddable":true,"href":"https:\/\/mobilewhereitmatters.com\/index.php?rest_route=\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/mobilewhereitmatters.com\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=28"}],"version-history":[{"count":19,"href":"https:\/\/mobilewhereitmatters.com\/index.php?rest_route=\/wp\/v2\/pages\/28\/revisions"}],"predecessor-version":[{"id":155,"href":"https:\/\/mobilewhereitmatters.com\/index.php?rest_route=\/wp\/v2\/pages\/28\/revisions\/155"}],"wp:attachment":[{"href":"https:\/\/mobilewhereitmatters.com\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=28"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}