MOBILE WHERE IT MATTERS is a hands-on, non-technical guide for anyone involved in creating mobile Apps, whether you work on the business or IT side of things.
A total of 338 pages of practical advice based on real-life experience working for some of the biggest brands around
In a world of fierce competition and hard-to-impress users, if your new App is not genuinely useful to the targeted audience, it will sink like a stone. Just as your design and development costs will soon be filed under “sunk” in your financial books.
This is where the Mobile Where It Matters strategy will help you.
Taking the user-centric approach in this book will help you make the right decisions along the way, from strategy and prioritization over concept development to delivery and post-release follow-up. The five-stage development model offers 16 unique process and design models as well as dozens of real-world examples. The 16 models make up a complete, ready-to-use toolbox which can be applied directly to any mobile App project.
